Associate Creative Director-Copy (Automotive)

TL;DR

Associate Creative Director-Copy (Automotive): Developing conceptual narratives and integrated campaigns for Ford across brand, product, and digital channels with an accent on storytelling and strategic brand elevation. Focus on translating strategic insights into culturally relevant narratives and leading high-impact creative execution across all channels.

Location: Hybrid (New York, NY) - teams are in the office an average of four days a week.

Salary: $75,000 — $180,000 USD

Company

hirify.global, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for global blue-chip clients.

What you will do

• Drive conceptually bold and strategically grounded ideas across the Ford portfolio to elevate the brand.
• Develop compelling copy across multiple channels, including campaign platforms, scripts, digital experiences, and social media.
• Partner with Associate Creative Directors of Art and cross-discipline teams to execute integrated campaigns.
• Build trusted relationships with client partners and present creative work, articulating its strategic foundation.

Requirements

• Minimum 7 years of agency experience in copywriting or creative roles.
• Portfolio showcasing big ideas, conceptual thinking, and integrated campaigns across multiple channels.
• Expertise in writing across formats, including scripts, digital, social, and experiential.
• Strong understanding of storytelling, tone of voice, and brand building.
• Must be based in New York, NY to adhere to the hybrid work model.

Nice to have

• Prior experience in the automotive industry.

Culture & Benefits

• Hybrid work approach designed to foster creativity, collaboration, and connection.
• Competitive benefits package provided by WPP.
• Collaborative and ego-less team environment committed to mutual elevation.
• Opportunity to work with a world-class global network of 26,000 talented people.