SMM Manager (iGaming)

TL;DR

SMM Manager (iGaming): Managing brand accounts and developing social media strategies for a fast-scaling international marketing company in the iGaming sector with an accent on content creation, audience engagement, and data-driven optimization. Focus on scaling brand presence across Instagram, YouTube, and Telegram while optimizing paid campaigns via Meta Ads Manager.

Location: Must be based in Europe

Company

An international marketing agency that is a major player in the iGaming industry, focusing on expansion across Asia.

What you will do

• Manage brand accounts on Instagram, YouTube, Telegram, WhatsApp and other social media platforms.
• Develop comprehensive social media strategies aligned with business goals.
• Plan and publish platform-specific content and write engaging native captions.
• Analyze performance using Meta Insights and YouTube Studio to optimize content strategy.
• Utilize scheduling and monitoring tools such as Sprout Social, Hootsuite, Later, or Buffer.
• Support paid campaigns using Meta Ads Manager and deliver weekly performance reports.

Requirements

• 2+ years of hands-on experience managing social media and content for brands.
• Proven experience in sports, esports, or iGaming.
• Strong copywriting skills with the ability to adapt tone of voice.
• Deep understanding of platform-specific formats and best practices.
• Experience interpreting analytics to make data-driven decisions.
• Location: Must be based in Europe.

Culture & Benefits

• Global medical coverage and a strong focus on health and wellness.
• Benefits programs including compensation for gym, stomatology, and psychological services.
• Performance-driven rewards and growth opportunities.
• Dynamic work environment within an international team.