Senior CRM Specialist (E-commerce)

TL;DR

Senior CRM Specialist (E-commerce): Designing and owning CRM and lifecycle strategies for Groceries and Restaurant Delivery to drive growth, frequency, and retention with an accent on multi-channel communication and personalization. Focus on building scalable lifecycle strategies, optimizing conversion funnels through A/B testing, and integrating product events for ML use cases.

Location: Hybrid in Limassol, Cyprus

Salary: From 54,200 EUR gross annually

Company

Global tech company on a mission to challenge injustice through fair pricing in ride-hailing, delivery, and financial services.

What you will do

• Design and own end-to-end CRM strategies across the full user lifecycle to drive habit-forming behavior.
• Orchestrate multi-channel communications via push notifications, in-app banners, and WhatsApp/messaging channels.
• Manage segmentation, dynamic content, and automated flows using Bloomreach.
• Define and monitor product and CRM events required for funnel tracking, segmentation, and ML use cases.
• Partner with analytics to optimize conversion to first order, repeat rates, frequency, and AOV.
• Collaborate with Product, Engineering, and Local Marketing teams to support market rollouts across multiple countries.

Requirements

• 4–7+ years of experience in Product Marketing, CRM, Growth, or Lifecycle Marketing.
• Proven experience in food delivery, groceries, e-commerce, or marketplaces.
• Hands-on experience with CRM tools (Bloomreach is a strong plus).
• Strong analytical mindset with expertise in funnels, cohorts, and retention uplift.
• Ability to simplify complex product logic into clear, timely messaging.
• English: Proficiency test required

Nice to have

• Experience in high-frequency products like quick commerce.
• Exposure to ML-driven CRM or personalization systems.
• Experience working in emerging markets with supply constraints.

Culture & Benefits

• Access to mentoring, career consulting, and professional learning programs.
• International experience opportunities through the Global Talent Exchange Program.
• Co-financed language courses and internal speaking clubs.
• Employee-led social impact projects, volunteering, and company-wide sports activities.
• Culture of initiative, open communication, and continuous growth.

Hiring process

• Talent Acquisition interview and English proficiency test.
• Hiring Manager interview and a technical test case.
• Second interview followed by a background and compliance review.