Direct Response Copywriter

TL;DR

Direct Response Copywriter: Rewriting high-conversion landing pages for a WordPress maintenance and support company with an accent on driving booked calls and agency partner sign-ups. Focus on crafting persuasive, problem-oriented copy that converts cold traffic into qualified leads for B2B service offerings.

Company

A WordPress support and maintenance company with twenty years of experience, currently focused on scaling through improved digital conversion.

What you will do

• Develop a price-forward landing page for the Website Rebuild service to convert cold ad traffic.
• Rewrite three core service pages: Website Rebuild, Redesign, and agency partner program.
• Apply direct response principles to solve customer problems rather than listing features.
• Deliver high-converting copy for B2B service-based business models.

Requirements

• Proven experience in direct response copywriting rather than general content or blog writing.
• Must provide verifiable conversion results from past work, such as revenue lift or conversion rate improvements.
• Experience writing for B2B or service-based businesses.
• Ability to price by the project and justify value based on conversion impact.

Hiring process

• Review of portfolio and conversion metrics.
• Short call to discuss project rates and work scope.
• Paid test assignment: shortlisted applicants will be asked to write the Rebuild landing page to determine the final selection.