Digital Analyst (Google Analytics)

TL;DR

Digital Analyst (Google Analytics): Implementing and managing web and app analytics tools to track performance and user behavior with an accent on tag management and data validation. Focus on optimizing marketing campaign tracking and providing actionable insights to improve overall business performance.

Location: Hybrid in Barcelona, Spain

Company

The world's leading travel subscription platform, powering a hyper-personalised travel experience globally via a proprietary AI platform.

What you will do

• Manage Web & App Analytics tools implementation, including specifications, maintenance, and improvement.
• Perform rigorous data validation to ensure reporting accuracy.
• Implement marketing campaign tags using Tag Management Systems and Server Tagging solutions.
• Execute tracking code implementation, personalization, audits, and issue resolution.
• Develop technical documentation and provide support for tracking and measurement purposes.

Requirements

• Bachelor's degree in Engineering, Mathematics, Statistics, or Business.
• 1-3 years of experience in web/app analytics, tracking, and data analysis.
• Proficiency in Google Analytics, Firebase Analytics, and Tag Management Systems (GTM, Tag Commander).
• Working knowledge of Javascript and SQL.
• English: Advanced level (C1) written and spoken.
• Must be based in or able to work in Barcelona under a hybrid model.

Nice to have

• Knowledge of Python and analysis of GA data in Big Query.
• Understanding of Online Marketing main KPIs and channel mechanics.
• Experience using practical AI tools such as Gemini or other AI assistants.

Culture & Benefits

• Competitive compensation package including performance-based bonuses and flexible benefits.
• Hybrid home-office model focused on outcomes for better work-life balance.
• Continuous learning via free Coursera access, soft skills workshops, and tech training.
• Relocation support and premium equipment with a device ownership program.
• Vibrant team culture with after-work events, padel tournaments, and no dress code.