Digital Analytics & Tracking Manager

TL;DR

Digital Analytics & Tracking Manager: Leading the strategic development, governance, and optimization of digital tracking frameworks across web and mobile platforms with an accent on data accuracy, consent management, and privacy compliance. Focus on building scalable measurement solutions, designing actionable dashboards, and ensuring seamless integration of analytics technologies like GA4 and GTM.

Location: Must be based in Bulgaria (Remote)

Company

hirify.global is an international IT outsourcing company providing professional services and consulting to global clients.

What you will do

• Lead the ongoing development and optimization of web and app tracking frameworks.
• Define and maintain tracking requirements, measurement plans, events, and KPIs.
• Design and maintain reporting solutions and dashboards to translate data into actionable insights.
• Act as the functional owner for consent management and privacy-compliant data collection.
• Ensure correct implementation of cookies, tags, scripts, and third-party integrations.
• Establish quality assurance processes to maintain data accuracy and consistency.

Requirements

• Must be based in Bulgaria.
• Proven experience in digital analytics, web/app tracking, or marketing technology.
• Strong expertise in Google Analytics 4 and Google Tag Manager.
• Proficiency in reporting and dashboard creation using Looker Studio or similar BI tools.
• Working knowledge of BigQuery and data analysis concepts.
• Experience with consent management platforms and privacy-compliant practices.

Culture & Benefits

• Opportunities for career growth, job rotations, and project diversity.
• Referral program with bonuses.
• Long-term cooperation rewards and anniversary gifts.
• Access to technical training, language courses, and industry events.
• Multisport card and CSR team-building events.
• Additional benefits for employment contracts include cafeteria, life insurance, and volunteering days.