Implementation Planning Associate Director (Marketing)

TL;DR

Implementation Planning Associate Director (Digital Media): Managing digital planning and activation for Amazon Devices across multiple markets with an accent on operational excellence, cross-channel integration, and managing matrixed onshore/offshore teams. Focus on translating strategic briefs into executable media plans and driving ROI through advanced data analytics and proprietary tool implementation.

Location: London, United Kingdom. Hybrid approach (approximately 4 days a week in office). Must have the right to work in the UK.

Company

hirify.global is an AI-driven media operating unit of WPP, delivering creative personalisation at scale for global brands through its OpenDoor partnership with Amazon.

What you will do

• Lead day-to-day digital activities for Amazon Devices (Alexa, Kindle, Fire TV), managing deliverables and the digital planning process.
• Manage a matrixed team of digital planners, channel activation specialists, and offshore teams to ensure delivery excellence.
• Integrate offline and online media into unified plans and lead pan-regional partnership buys for platforms like Twitch and Yahoo.
• Implement and monitor the use of WPP Open tools and technology to maintain high operational standards.
• Develop data analytics and measurement frameworks to guide performance media strategy and maximize ROI.
• Act as a trusted advisor for clients, navigating business changes and upselling digital services where they add value.

Requirements

• Strong professional knowledge of digital channels, technology, and data-driven activation.
• Proven experience managing multi-market activation teams and executing pan-regional campaigns.
• Deep industry expertise in the entertainment and subscription categories.
• Ability to influence and educate stakeholders at all levels of seniority in a fast-paced environment.
• Valid right to work in the United Kingdom.

Culture & Benefits

• Direct exposure to one of the world's most innovative companies through the OpenDoor partnership.
• Mentorship and training provided by experienced professionals from both WPP and Amazon.
• Access to cutting-edge industry tools and the WPP Open operating system.
• Comprehensive benefits package including medical, vision, dental, and group retirement plans.
• Inclusive environment with employee resource groups and frequent in-office social and milestone events.