User Acquisition Manager (Meta Ads)

TL;DR

User Acquisition Manager (Meta Ads): Managing and scaling user growth for the Blessed Path mental wellbeing app with an accent on Meta Ads performance and unit economics. Focus on optimizing acquisition funnels, developing creative strategies, and integrating AI-driven automation for traffic growth.

Location: Remote

Company

hirify.global develops the Blessed Path app, a tool designed to help users reduce stress and restore emotional balance through mindfulness practices.

What you will do

• Manage acquisition efforts for specific locales and scale growth.
• Take ownership of new funnels, R&D initiatives, and potentially explore new traffic sources.
• Collaborate with the creative team to generate and optimize high-performing ad ideas.
• Utilize autorules and AI-agents to optimize campaign performance.

Requirements

• 6-8 months of hands-on experience working directly with Meta Ads Manager.
• Deep understanding of unit economics within performance-driven startups.
• Strong analytical skills with the ability to make data-driven decisions based on reports.
• Ability to draw logical conclusions from data.

Nice to have

• University degree in mathematics or another technical field.

Culture & Benefits

• Full-time remote work arrangement.
• Opportunity to experiment with and implement internal AI-driven marketing efforts.
• Collaborative environment where learning from mistakes is part of the growth process.