Copywriter (Fintech)

TL;DR

Copywriter (Fintech): Creating clear, engaging content for investors and traders to help them navigate financial markets with an accent on simplifying complex financial ideas across multiple digital channels. Focus on developing cohesive messaging for social campaigns, email journeys, and UX copy to increase accessibility for both novice and experienced investors.

Location: Hybrid - 3 days office / 2 days remote in London, UK

Company

IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions.

What you will do

• Write on-brand copy for digital marketing channels including social media, email, web, and in-app.
• Support CRM initiatives with customer-focused messaging tailored to different audience segments.
• Create copy for performance marketing campaigns, including ad copy and landing pages.
• Collaborate with designers and motion designers to ensure cohesive visual and textual elements.
• Proofread and edit content to the highest standard to maintain brand consistency.
• Develop social media captions and platform-native content for the content calendar.

Requirements

• 2–4 years of experience in copywriting or content creation.
• A portfolio demonstrating strong writing across multiple formats and channels.
• Ability to translate complex or technical subject matter into accessible copy for investors.
• Excellent grammar, spelling, and proofreading skills with a sharp eye for detail.
• Solid understanding of digital marketing channels and how copy performs across them.
• Ability to meet deadlines in a fast-paced environment with a collaborative mindset.

Nice to have

• Experience writing for SEO, balancing search optimization with engaging copy.
• Knowledge of email marketing, CRM communications, segmentation, and personalization.
• Understanding of conversion copywriting principles and performance-led creative.
• Experience with content management systems (CMS).
• Familiarity with financial services, fintech, or investment products.

Culture & Benefits

• Flexible benefits package (12% on top of salary).
• Private medical cover for you and your family and life insurance.
• 28 total days of annual leave (including birthday and volunteering days).
• Unlimited access to LinkedIn Learning and tailored development programs.
• Contributions to gym memberships.
• Inclusive culture with employee-led diversity networks and ESG initiatives.