Senior Content Strategy Manager (ERP)

TL;DR

Senior Content Strategy Manager (ERP): Establishing hirify.global as the authoritative voice in the ERP market by building and operating a high-performance content engine with an accent on Generative Engine Optimization (GEO) and AI-assisted workflows. Focus on driving qualified traffic, mapping content to the buyer journey, and scaling content operations to improve pipeline contribution.

Location: Must be based in or able to work from Austin, TX (Hybrid)

Company

hirify.global is a global provider of industry-specific enterprise software, leveraging data and AI to help businesses connect people, processes, and technology.

What you will do

• Define and execute a consolidated content strategy aligned with business priorities, organic discovery, and pipeline growth.
• Build and operate a scalable content supply chain, including intake, prioritization, governance, and publishing workflows.
• Develop AI-assisted and agentic publishing workflows to improve efficiency, quality control, and performance.
• Implement a Generative Engine Optimization-forward performance model to identify gaps and optimize content discoverability.
• Coordinate content roadmaps across Product Marketing, Demand Generation, Brand, and Digital teams.
• Establish repeatable frameworks, playbooks, and reporting routines to ensure consistency and measurable outcomes.

Requirements

• Strong content strategy experience in complex B2B enterprise software markets.
• Advanced knowledge of AI tools, custom agents, and Generative Engine Optimization.
• Experience designing content systems for AI Overviews and large language model discovery.
• Proven ability to work across global teams and multiple time zones.
• Strong cross-functional partnership skills to align content with diverse marketing stakeholders.

Nice to have

• Experience connecting content strategy directly to lead quality and pipeline contribution.
• Expertise in content-led conversion rate optimization and intent mapping.
• Experience managing site migrations and global content governance.

Culture & Benefits

• Comprehensive health and wellness benefits.
• Internal mobility programs with 25% of roles filled internally.
• Free LinkedIn Learning licenses and dedicated mentorship programs.
• Inclusive, global workplace fostering innovation and partnership.
• Support for international relocations and permanent residency processes.