Mexico Content Lead

TL;DR

Mexico Content Lead: Owning the end-to-end content strategy for the Mexican market with an accent on product-native assets like templates and library elements. Focus on building a scalable production pipeline, driving user growth and retention through culturally relevant content, and collaborating cross-functionally to ensure local impact.

Location: Must be based in Mexico City, Mexico

Company

Canva is a global visual communication platform that empowers everyone to design anything and publish anywhere.

What you will do

• Define and execute the end-to-end content strategy tailored to the Mexican market.
• Own content performance metrics, connecting execution to business impact and user growth.
• Manage diverse production pipelines including freelancers, creators, and AI-supported workflows.
• Collaborate with Product, SEO, and Marketing teams to align content with country strategy.
• Provide strategic direction to creator teams to ensure relevance and quality.
• Identify cultural and product gaps to build a representative content library for Mexican users.

Requirements

• Must be based in Mexico City, Mexico
• Proven experience building content strategy from scratch and owning outcomes.
• Strong data literacy with a hands-on approach to performance analysis.
• Deep understanding of Mexican culture and local user experience.
• Experience managing multiple production pipelines and balancing quality, speed, and cost.
• Ability to work effectively across global teams and time zones.

Culture & Benefits

• Equity packages to share in company success.
• Inclusive parental leave policy.
• Annual Vibe & Thrive package for wellbeing and office setup.
• Flexible leave options to support work-life balance.