Head Of Country (New Zealand)

TL;DR

Head of Country (New Zealand): Leading the operational, marketing, and regional strategy for the New Zealand market with an accent on regulatory compliance, commercial growth, and player experience optimization. Focus on driving regional performance, managing cross-functional teams, and ensuring sustainable growth across multiple sports betting and iGaming brands.

Location: Wellington, New Zealand

Company

hirify.global is a leading global digital gaming company and part of the NYSE-listed Super Group, focused on becoming the global leader in the online sports betting and casino industry.

What you will do

• Lead the operational, marketing, and regional strategy for New Zealand, setting market goals and KPIs.
• Drive regional growth through strategic partnerships, market analysis, and effective commercial execution.
• Ensure full regulatory, licensing, and AML compliance across all jurisdictions.
• Manage regional budgets, optimize financial performance, and oversee marketing investment effectiveness.
• Align cross-functional teams by streamlining reporting, communication, and operational processes.
• Enhance player experience across all touchpoints to maximize lifetime value and retention.

Requirements

• Strong commercial acumen with a proven track record in driving revenue, ROI, and market growth.
• Deep understanding of the New Zealand regulatory environment and compliance requirements.
• Exceptional leadership and people-management skills with the ability to influence at the C-level.
• Strong financial management, budgeting, and forecasting capabilities.
• Excellent communication skills in English, with the ability to convey complex ideas clearly.
• Experience in managing multiple projects simultaneously and delivering on time within scope.

Nice to have

• In-depth knowledge of sports betting markets, odds calculation, and betting types.
• Previous experience in the online gaming or casino industry.
• Experience with digital marketing performance metrics and customer retention strategies.
• Exposure to sponsorship and ambassador strategy execution.

Culture & Benefits

• Access to comprehensive learning and development programmes to support career growth.
• Performance-based feedback tools to track and drive professional development.
• Employee Assistance Programme providing resources for personal and family support.
• Collaborative, fast-paced environment focused on innovation and creativity.