Roblox Thumbnail Artist

TL;DR

Roblox Thumbnail Artist (Roblox/2D-3D): Create high-impact thumbnails, icons, and key art for Roblox experiences with an accent on CTR, player acquisition, and visual performance. Focus on building multiple thumbnail variations, running A/B tests with analytics, and iterating based on player behavior while ensuring world and brand cohesion across projects.

Location: Los Angeles, California, United States (Remote)

Salary: $35–$45 per hour

Company

hirify.global is a Los Angeles-based creative studio delivering branded content and interactive experiences across multi-platform digital storytelling.

What you will do

• Design thumbnails, icons, and key art that increase CTR and drive player acquisition across Roblox experiences.
• Create 2D and 3D assets by posing characters, composing scenes, lighting models, and painting over renders for final thumbnail output.
• Collaborate with Art, Creative, Game Design, and Marketing teams to match visuals to each project’s tone, style, and goals.
• Develop acquisition-focused creative strategies and optimize performance using CTR/conversion/QPTR metrics.
• Produce multiple thumbnail variations, run A/B tests, evaluate results, and iterate based on player behavior insights.
• Stay current on Roblox creative trends and ensure thumbnail/icon alignment with brand identity and worldbuilding.

Requirements

• 2–4 years of experience in digital art, 2D/3D design, or gaming thumbnail creation.
• Strong portfolio showing composition, lighting, posing, and storytelling through static imagery (Roblox examples are a plus).
• Proficiency with Blender or Maya for rendering, plus Photoshop (or similar) for compositing and final polishing.
• Familiarity with Roblox Studio, UGC aesthetics, and how thumbnails affect click-through and player engagement.
• Strong artistic fundamentals: composition, lighting, visual hierarchy, color theory, and posing.
• Ability to collaborate across art/creative/marketing teams and manage feedback cycles under tight deadlines.

Nice to have

• Experience with simple motion graphics or animated thumbnails.
• Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.
• Experience creating key art, social assets, or promotional graphics beyond thumbnails.

Culture & Benefits

• Remote workplace with a Los Angeles-based studio.
• Hourly pay range: $35–$45 per hour.
• Collaborative environment across Art, Creative, Game Design, and Marketing teams.
• Fast-paced, multi-project workflow with tight deadlines.

Hiring process

• Review of portfolio with emphasis on thumbnail composition, lighting, and storytelling.
• Assessment of Roblox/UGC familiarity and ability to iterate using A/B testing and performance data.