UA Head (HealthTech)

TL;DR

UA Head (Performance Marketing): Scaling paid user acquisition in the US market for an AI-powered health coaching app with an accent on Meta Ads, Google Search, and YouTube. Focus on optimizing unit economics, managing high-volume budgets, and iterating on funnel mechanics to drive sustainable growth.

Location: Fully Remote (Must be based in the United States)

Company

hirify.global is an AI-powered health coaching app that empowers adults to lose weight and maintain a healthier lifestyle through personalization and sustainable support.

What you will do

• Scale paid user acquisition across core performance channels in the US market.
• Lead hands-on execution of campaigns on Meta Ads, Google Search, and YouTube.
• Manage and scale high-volume paid media budgets (over $500K monthly).
• Continuously test and iterate creatives, audiences, bidding strategies, and funnel mechanics.
• Partner with product, analytics, and lifecycle teams to improve downstream conversion and retention.

Requirements

• 5–7+ years of experience in performance marketing and user acquisition.
• Proven experience scaling paid acquisition specifically in the US market.
• Direct, hands-on experience with telehealth, GLP-1, or weight-loss products.
• Hands-on expertise with Meta Ads, Google Search, and YouTube.
• Strong understanding of CAC, LTV, payback, and full-funnel performance metrics.
• Ability to operate confidently in high-volume, fast-scaling environments.

Nice to have

• Experience with CTV or Linear TV advertising.

Culture & Benefits

• Competitive salary package and stock options.
• Remote work opportunity with flexible hours focused on results.
• 21 days of annual leave plus observed bank holidays.
• Provision of all necessary equipment for productivity.
• Premium Simple subscription.
• Inclusive company culture within a high-impact health tech environment.