Growth Marketing Specialist (Igaming)

TL;DR

Growth Marketing Specialist (Igaming): Owning Paid Social acquisition strategy and performance for Casino products with an accent on data-informed decision making, experimentation, and optimization. Focus on developing testing roadmaps, managing media buying efforts, and influencing acquisition strategy through actionable insights to drive sustainable growth.

Location: Boston, MA (US-based)

Company

hirify.global is a publicly traded technology company and a leader in the regulated gaming industry.

What you will do

• Own Paid Social performance end-to-end, focusing on acquisition, efficiency, and profitability for Casino products.
• Develop and execute a testing roadmap across creative, bidding, targeting, and audience strategy.
• Manage media buying efforts, including campaign optimization and inventory expansion.
• Analyze performance data to uncover growth opportunities and provide strategic recommendations.
• Partner with Creative, Product, and Analytics teams to develop high-performing growth initiatives.
• Present performance insights and testing results to marketing leadership.

Requirements

• Bachelor’s Degree in Marketing, Business, Economics, Mathematics, or a related field.
• At least 4 years of experience in media buying, acquisition marketing, or performance marketing.
• Proven experience owning Paid Social strategy and performance with accountability for business outcomes.
• Strong knowledge of digital media optimization, structured experimentation, and attribution methodologies.
• Advanced proficiency in Microsoft Excel.
• Must be eligible to obtain a gaming license issued by the appropriate state agency.

Nice to have

• Experience with SQL.
• Experience with cohort analysis and mobile attribution frameworks.

Culture & Benefits

• Opportunity to work at a leading, innovative technology company in the gaming space.
• Commitment to equal opportunity and inclusive hiring practices.
• Exposure to AI-driven marketing strategies and emerging technologies.
• Collaborative environment working across multiple cross-functional teams.