ASO Specialist (iGaming)

TL;DR

ASO Specialist (iGaming): Driving organic growth and visibility across Apple App Store and Google Play Store with an accent on keyword optimization, metadata updates, and A/B testing. Focus on analyzing performance metrics, conducting competitive research, and optimizing customer acquisition experiences.

Location: Boston, MA

Company

A publicly traded technology company specializing in regulated gaming.

What you will do

• Execute ASO initiatives including metadata updates, keyword optimization, and creative asset refreshes.
• Conduct keyword research, competitive analysis, and market assessments to improve organic acquisition.
• Set up, monitor, and analyze A/B tests across app store listings.
• Analyze performance metrics such as installs, conversion rates, and keyword rankings to provide actionable recommendations.
• Collaborate with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies.
• Maintain listings to align with seasonal campaigns, app releases, and promotions.

Requirements

• Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
• At least 1 year of experience in App Store Optimization driving organic growth for mobile apps.
• Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
• Experience with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar platforms.
• Strong analytical skills using Excel or similar data analysis tools.
• Must be able to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Culture & Benefits

• Environment energized by innovation and the integration of AI to enhance customer experiences.
• Collaborative work culture with cross-functional team engagement.
• Equal opportunity employer committed to diversity and inclusion.