User Acquisition Manager (Google Ads)

TL;DR

User Acquisition Manager (Google Ads): Scaling the Google Ads channel to drive user growth for a microlearning app with an accent on ROI, campaign architecture, and automation. Focus on building scalable acquisition systems from the ground up and optimizing funnels across Search, GDN, and Performance Max.

Location: Remote or Hybrid (offices in Limassol, Cyprus and Warsaw, Poland)

Company

Leading microlearning app focused on making learning a daily habit for millions of users across Tier-1 markets.

What you will do

• Own and scale the Google Ads channel end-to-end, managing campaigns with a strong focus on ROI.
• Launch, structure, and optimize campaigns across Search, GDN, Demand Gen, and Performance Max.
• Build and evolve campaign architecture, processes, and automation systems for scalable growth.
• Design and execute testing frameworks to drive continuous performance improvements.
• Collaborate with analytics and product teams to improve funnel performance and conversion efficiency.
• Scale spend in a controlled manner while maintaining efficiency targets.

Requirements

• 1+ year of experience in User Acquisition or Performance Marketing.
• Strong hands-on experience with Google Ads (Search, GDN, Demand Gen, and Performance Max).
• Proven experience scaling paid acquisition budgets.
• Experience with subscription-based or B2C digital products.
• Solid understanding of funnels (web2web, web2app, app).
• Ability to independently own and develop a growth channel.

Nice to have

• Experience with automation, rules, or scripts within Google Ads.
• Experience building campaign structures and systems from scratch.
• Advanced Excel or Google Sheets skills.
• Experience in fast-scaling environments.

Culture & Benefits

• Innovative EdTech environment encouraging experimentation.
• Flexible work arrangement: remote or hybrid from offices in Cyprus or Poland.
• Company-provided medical expense compensation.
• AI subscriptions and other productivity tools provided.
• Flexible paid time off: 21 days of annual leave plus 10 public holidays.