Paid Digital Specialist (Fintech)

TL;DR

Paid Digital Specialist (Fintech): Managing and optimizing full-funnel paid media campaigns across Google and Meta Ads to drive lead generation and ROI with an accent on data-driven performance and conversion optimization. Focus on A/B testing creatives, refining audience segmentation, and improving cost per acquisition (CPA) to meet commercial growth targets.

Location: Cape Town, South Africa

Company

hirify.global is a fintech company providing accessible funding solutions for small businesses.

What you will do

• Set up and manage full-funnel paid campaigns across Google Ads, Meta Ads, and other performance channels.
• Conduct rigorous A/B testing on creatives, audiences, and landing pages to implement corrective actions for underperforming ads.
• Build and maintain performance dashboards and extract actionable insights from campaign data for internal stakeholders.
• Develop and refine audience segmentation strategies and support remarketing and lifecycle marketing efforts.
• Partner with creative, content, and product teams to improve ad assets and landing page conversion rates.
• Manage and pace paid media budgets to ensure alignment with growth metrics and performance targets.

Requirements

• 1–3 years of proven, hands-on experience in paid digital media or performance marketing.
• Strong operational experience executing and optimizing campaigns within Google Ads and Meta Ads Manager.
• Comprehensive understanding of core metrics: CPC, CPA, CPM, ROAS, and CTR.
• Practical knowledge of digital tracking tools, including Google Analytics and Meta Pixel.
• Location: Must be based in Cape Town, South Africa.

Nice to have

• Experience running B2B lead generation campaigns.
• Background in fintech, SaaS, or high-growth startup ecosystems.
• Exposure to landing page optimization and Conversion Rate Optimization (CRO) practices.
• Diploma or degree in Marketing or Business.