CRM Strategist (iGaming)

TL;DR

CRM Strategist (iGaming): Developing and executing reactive CRM campaign strategies to drive player engagement and revenue with an accent on data-driven segmentation and retention. Focus on optimizing campaign performance through A/B testing and mentoring junior strategists to maintain high operational standards.

Location: Remote (Must be based in Malta, Georgia, Gibraltar, or Poland)

Company

hirify.global is a social casino company dedicated to creating captivating and unique Free-to-Play gaming experiences for a global audience.

What you will do

• Own end-to-end reactive CRM campaign strategy from initial concept to delivery.
• Create detailed briefs for CRM Operations, including segmentation, targeting, rewards, and success metrics.
• Analyze performance across key KPIs and implement test-and-learn initiatives for continuous optimization.
• Partner with Product, Commercial, and VIP teams to coordinate campaigns for game launches and seasonal events.
• Monitor competitor activity and industry trends to identify new player engagement opportunities.
• Mentor junior strategists and act as a subject matter expert for the reactive CRM team.

Requirements

• Proven experience in CRM strategy, campaign management, or player engagement within gaming, iGaming, or digital marketing.
• Strong analytical skills with experience in performance analysis and A/B testing.
• Excellent communication and briefing skills to translate complex requirements into actionable plans.
• Experience managing multiple simultaneous campaigns in cross-functional environments.
• Deep knowledge of player segmentation, lifecycle marketing, and retention strategies.
• Commercial mindset focused on driving measurable results.

Culture & Benefits

• High level of autonomy to shape player experiences through strategic campaigns.
• Opportunity to work with cutting-edge data and analytics.
• Collaborative, innovation-focused environment.
• Opportunity to mentor and grow the next generation of CRM professionals.