Senior Web Analytics & Digital Experience Manager (SaaS)

TL;DR

Senior Web Analytics & Digital Experience Manager (SaaS): Leading and evolving web analytics and digital experience measurement capabilities across global web properties with an accent on GA4, tag management, and digital tracking frameworks. Focus on optimizing website engagement, analyzing user journeys, and delivering actionable business insights to improve conversion performance.

Location: Must be authorized to work in the U.S. without current or future employer sponsorship. Remote (PA, US) or Exton, PA.

Company

A world-leading software company providing digital twin and infrastructure solutions for architecture, engineering, and construction.

What you will do

• Lead the global web analytics and digital experience measurement strategy across all web properties.
• Own governance and optimization of the analytics ecosystem, including GA4 and tag management.
• Analyze website funnels and user journeys to identify and implement conversion optimization opportunities.
• Develop executive-ready dashboards and reporting solutions using Power BI.
• Support A/B testing and experimentation initiatives to improve digital effectiveness.
• Partner with SEO, Content, and Martech teams to align web engagement with marketing frameworks.

Requirements

• 8+ years of experience in web, digital, or marketing analytics.
• Deep expertise with Google Analytics 4 (GA4) and digital tracking frameworks.
• Hands-on experience implementing Amplitude for end-to-end user journey tracking.
• Proven ability to translate complex data into actionable business insights for senior leaders.
• Experience building BI dashboards in Power BI, Looker, or similar platforms.
• Bachelor’s or Master’s degree in a related field or equivalent professional experience.

Nice to have

• Experience in B2B SaaS or enterprise software environments.
• Familiarity with Salesforce and marketing automation platforms.
• Experience with Optimizely or similar experimentation tools.
• Experience supporting international marketing organizations and global web properties.

Culture & Benefits

• Attractive salary and comprehensive benefits package.
• Commitment to inclusion, belonging, and employee well-being through global initiatives.
• Opportunity to work for a company advancing sustainable and resilient global infrastructure.
• Collaborative team culture within a world-leading software organization.