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Описание вакансии
2330 #Вакансия #MarketingManager #CRMManager #Retention #Marketing #Blockchain #Crypto #Parttime #Remote #Удаленно
We are looking for a Marketing Manager / CRM Manager
Ayni Gold is a Web3 / RWA project operating at the intersection of blockchain technology and real-world gold mining. We are building a transparent ecosystem where users gain access to tokenized mining capacity, AYNI staking, and on-chain PAXG distributions.
We are currently looking for a Retention Marketing Manager to take ownership of user retention, CRM marketing, and lifecycle communications.
▪️Responsibilities:
▫️Maintain and improve the current retention strategy
▫️Develop and launch email / push communication campaigns
▫️Build automated CRM funnels and user segmentation systems
▫️Analyze user behavior and identify growth opportunities
▫️Work on improving activation rate, staking conversion, repeat deposits, and retention metrics
▫️Launch personalized campaigns based on user behavior and traffic sources
▫️Conduct A/B testing for communications, offers, and retention mechanics
▫️Work with analytics and reporting in GA4, PostHog, and CRM systems
▫️Improve onboarding and educational flows for Web3 users
▫️Develop loyalty / referral / win-back mechanics
▫️Collaborate with marketing, product, analytics, and support teams
▪️Requirements:
▫️2+ years of experience in retention / CRM / lifecycle marketing
▫️Experience with Web3, crypto, fintech, or digital products is a strong advantage
▫️Strong understanding of funnels, segmentation, cohort analysis, and retention metrics
▫️Hands-on experience with Customer.io and automation platforms
▫️Ability to work with analytics, hypotheses, and A/B testing
▫️Understanding of user behavior and product metrics
▫️English level: Upper-Intermediate or higher
▪️Would be a plus:
▫️Experience with PostHog and GA4
▫️Understanding of on-chain analytics
▫️Experience with tokenized products / DeFi / NFT
▫️Understanding of Web3 audiences and crypto product user behavior
▪️What we offer:
▫️Fully remote work
▫️International team
▫️Fast-growing Web3 / RWA project
▫️Opportunity to influence product and retention strategy
▫️Competitive compensation + performance bonuses
▫️Work at the intersection of blockchain and real-world assets
Contacts: Please send your CV along with a short description of the retention cases and projects you have worked on.
Our other crypto recruiting communities:
Blockchain Hunter, Крипто Head Hunter, Crypto Jobs, Crypto Job
We are looking for a Marketing Manager / CRM Manager
Ayni Gold is a Web3 / RWA project operating at the intersection of blockchain technology and real-world gold mining. We are building a transparent ecosystem where users gain access to tokenized mining capacity, AYNI staking, and on-chain PAXG distributions.
We are currently looking for a Retention Marketing Manager to take ownership of user retention, CRM marketing, and lifecycle communications.
▪️Responsibilities:
▫️Maintain and improve the current retention strategy
▫️Develop and launch email / push communication campaigns
▫️Build automated CRM funnels and user segmentation systems
▫️Analyze user behavior and identify growth opportunities
▫️Work on improving activation rate, staking conversion, repeat deposits, and retention metrics
▫️Launch personalized campaigns based on user behavior and traffic sources
▫️Conduct A/B testing for communications, offers, and retention mechanics
▫️Work with analytics and reporting in GA4, PostHog, and CRM systems
▫️Improve onboarding and educational flows for Web3 users
▫️Develop loyalty / referral / win-back mechanics
▫️Collaborate with marketing, product, analytics, and support teams
▪️Requirements:
▫️2+ years of experience in retention / CRM / lifecycle marketing
▫️Experience with Web3, crypto, fintech, or digital products is a strong advantage
▫️Strong understanding of funnels, segmentation, cohort analysis, and retention metrics
▫️Hands-on experience with Customer.io and automation platforms
▫️Ability to work with analytics, hypotheses, and A/B testing
▫️Understanding of user behavior and product metrics
▫️English level: Upper-Intermediate or higher
▪️Would be a plus:
▫️Experience with PostHog and GA4
▫️Understanding of on-chain analytics
▫️Experience with tokenized products / DeFi / NFT
▫️Understanding of Web3 audiences and crypto product user behavior
▪️What we offer:
▫️Fully remote work
▫️International team
▫️Fast-growing Web3 / RWA project
▫️Opportunity to influence product and retention strategy
▫️Competitive compensation + performance bonuses
▫️Work at the intersection of blockchain and real-world assets
Contacts: Please send your CV along with a short description of the retention cases and projects you have worked on.
Our other crypto recruiting communities:
Blockchain Hunter, Крипто Head Hunter, Crypto Jobs, Crypto Job
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