Marketing Strategy Manager (Gamedev)

TL;DR

Marketing Strategy Manager (Gamedev): Building and executing comprehensive global marketing strategies for mobile game titles with an accent on player lifecycle, user acquisition, and brand growth. Focus on driving cross-functional alignment between studio and marketing teams, leveraging AI-driven insights, and optimizing campaign performance to achieve business objectives.

Company

hirify.global is a leading interactive entertainment company and a dominant force in mobile gaming, known for its award-winning casual and social casino titles.

What you will do

• Build and execute end-to-end global marketing strategies across online and offline channels.
• Lead cross-functional collaboration between Marketing, Studio, Product, UA, and Analytics teams.
• Develop annual and quarterly product marketing plans aligned with business goals and player lifecycle.
• Analyze campaign performance and player behavior to provide actionable strategic recommendations.
• Identify new growth engines and emerging platforms to expand audience reach.
• Leverage AI tools and automation to enhance campaign ideation, targeting, and operational efficiency.

Requirements

• 4+ years of experience in strategic marketing, brand management, or product marketing.
• Proven track record of executing integrated marketing campaigns with measurable business impact.
• Strong analytical mindset with the ability to turn data into actionable business recommendations.
• Experience leading cross-functional initiatives and managing multiple stakeholders.
• Excellent project management and communication skills.
• Familiarity with AI-powered marketing tools and data-driven decision-making processes.

Nice to have

• Strong understanding of mobile gaming and player lifecycle marketing.
• Experience in global marketing campaigns and international markets.

Culture & Benefits

• Work in a dynamic, agile environment focused on innovation and interactive entertainment.
• Opportunity to influence the strategic direction of top-grossing mobile game titles.
• Collaborative culture that values diversity, ownership, and accountability.
• Access to cutting-edge technologies, including AI and machine learning, to drive marketing excellence.