ASO Specialist (Gamedev)

TL;DR

ASO Specialist (Gamedev): Driving organic growth and discoverability across the game portfolio with an accent on keyword strategy, metadata frameworks, and store positioning. Focus on building scalable experimentation frameworks, leveraging AI-driven workflows, and aligning store presence with UA campaigns and in-game experiences.

Location: Must be based in Spain

Company

A game studio founded by industry veterans focused on creating connected communities and redefining how game companies operate.

What you will do

• Develop and evolve keyword strategies and metadata frameworks to maximize discoverability.
• Own the end-to-end app store strategy across App Store and Google Play.
• Build and scale experimentation frameworks for creatives and metadata.
• Integrate AI-driven tools to accelerate research, ideation, and performance insights.
• Partner with UA, Product Marketing, and Game Teams to align store strategies with LiveOps and growth initiatives.
• Monitor platform changes and algorithm updates to maintain a competitive edge.

Requirements

• Location: Must be based in Spain
• Strong experience in App Store Optimization within the mobile gaming industry.
• Proven ability to drive discoverability and conversion through keyword and creative testing.
• Experience building and running structured A/B testing frameworks.
• Familiarity with AI tools for research, content generation, and performance optimization.
• Ability to work cross-functionally with marketing, creative, and product teams.

Culture & Benefits

• Opportunity to have a significant impact on products and company direction.
• Collaborative environment focused on diversity, equity, and belonging.
• Work with a seasoned team of industry veterans.
• Commitment to building a connected community for both players and employees.