Product Marketing Manager (PropTech)

TL;DR

Product Marketing Manager (PropTech): Developing and executing GTM strategies for consumer and customer products with an accent on product narratives and value propositions. Focus on improving conversion, activation, and engagement across the user journey using data-driven insights.

Location: Hybrid (Singapore)

Company

hirify.global is Southeast Asia’s leading PropTech company, providing property marketplaces and data insights across Singapore, Malaysia, Thailand, and Vietnam.

What you will do

• Develop and execute comprehensive GTM strategies for key consumer and customer products.
• Craft compelling product narratives and value propositions for both sides of the marketplace.
• Synthesize customer feedback, behavioural data, and market insights to optimize product-market fit.
• Identify opportunities to improve conversion, activation, and engagement across the user journey.
• Collaborate with Product, Lifecycle, and Customer Success teams to align product intent and messaging.
• Enable sales teams with clear narratives, sales decks, and battle cards.

Requirements

• Proven experience managing the full product lifecycle from concept to positioning, GTM, and performance tracking.
• Hands-on experience launching campaigns using engagement tools such as Braze or similar.
• Strong analytical skills to interpret complex data sets and generate actionable insights.
• Strong stakeholder management and project coordination skills.
• Must be based in Singapore.

Culture & Benefits

• Hybrid flexible working arrangement focused on outcomes over hours.
• Holistic rewards package covering financial, physical, and mental health.
• Multi-directional career development opportunities across all levels.
• Inclusive benefits, including equal paternity leave to support work-life balance.