Facebook Media Buyer (Fintech/Crypto)

#vacancy #Facebook #MediaBuyer #Remote #Fintech #Crypto

💰 Salary: $2,000–2,500

We are looking for a Facebook Media Buyer who will be responsible for launching, optimizing, and scaling Meta Ads campaigns for an in-house product.

We need a specialist who can not only launch ads, but also work deeply with funnels, analytics, events, and performance metrics focused on leads and funded applications.

🚀 Responsibilities:

• Launching and managing Meta Ads campaigns
• Working with Facebook & Instagram Ads
• Scaling profitable ad setups and funnels
• Controlling CPA / CAC / CPL / CPS metrics
• Analyzing the funnel from click to lead/funding
• Identifying growth opportunities in creatives, audiences, offers, landing pages, and events
• Testing hypotheses, creatives, offers, and ad combinations
• Monitoring traffic quality and conversion performance
• Setting up and validating event tracking in Meta Ads
• Working with Pixel, Conversion API, and server-side tracking
• Managing analytics via GA4 / GTM / AppsFlyer / Adjust
• Daily reporting and performance analysis
• Managing ad accounts, Business Managers, domains, and technical launch infrastructure
• Working with trackers and postback event integrations

✅ Requirements:

• 2+ years of experience with Meta Ads
• Strong performance marketing background
• Mandatory experience in “grey” / restricted verticals:
crypto, gambling, betting, fintech, loans, or similar niches
• Experience running campaigns for leads, registrations, applications, or funded offers
• Strong understanding of Meta Ads optimization algorithms
• Hands-on experience with Pixel, Conversion API, and conversion tracking
• Understanding of Facebook Event Manager
• Ability to work with funnels:
click → registration → application → approval → funding
• Strong understanding of CPA, CAC, CPL, CPS, CR, ROAS / ROMI
• Ability to evaluate not only lead cost, but also traffic quality
• Experience with large advertising budgets is a plus
• Self-driven, structured, and result-oriented mindset

🛠 Tools:

• Meta Ads Manager
• Facebook Pixel
• Conversion API
• Facebook Event Manager
• Google Analytics 4
• Google Tag Manager
• Looker Studio / Power BI / Metabase or similar
• AppsFlyer / Adjust or similar
• Excel / Google Sheets
• Trackers: Keitaro / Binom / RedTrack or аналогs
• CRM / internal analytics systems / admin panels

⭐ Nice to have:

• Experience in MFO / fintech / lending / payday loans
• Experience with PWA / APK / mobile traffic
• Experience with Telegram funnels
• Experience with Keitaro / Binom / RedTrack
• Understanding of anti-detect browsers, farming, and account structures
• Experience with white pages / cloaking solutions
• Understanding of post-funding metrics:
approve rate, signing rate, default rate, profitability, repeat loans

📈 Expected Results:

• Stable launch and scaling of Meta Ads campaigns
• Meeting lead / funded application targets
• Keeping CPA / CAC within target benchmarks
• Accurate event tracking and transparent analytics
• Growth of high-quality traffic volume
• Clear reporting across campaigns, creatives, audiences, events, and results

📌 Conditions:

• Full-time / Remote
• In-house product
• Bonus system based on performance
• Opportunity to influence the development of the Facebook acquisition direction
• Support in testing new hypotheses, funnels, and approaches