Head of Media Buying (Fintech/Crypto)

#vacancy #Head Of #MediaBuying #remote #fintech #crypto
💰 $3,000–3,300

We are looking for a Head of Media Buying who will lead and scale the media buying department, manage a team of buyers, drive traffic growth for an in-house product, and achieve customer acquisition targets.

We need more than just a strong buyer — we are looking for someone who can build and manage a full performance marketing system: team, funnels, analytics, creatives, technical infrastructure, traffic quality control, and business performance.

Responsibilities

Manage and lead the media buying team;
Set tasks, monitor KPIs, and develop team performance;
Organize and scale traffic acquisition for an in-house product;
Achieve customer acquisition and loan issuance targets;
Work with traffic sources: Meta / Facebook Ads and Google Ads;
Develop, test, and optimize advertising funnels and bundles;
Generate and validate new hypotheses, creatives, approaches, and funnels;
Monitor campaign performance by CPA, CAC, CR, approve rate, loan issuance volume, and traffic quality;
Scale profitable campaigns and cut ineffective ones;
Configure and oversee analytics across all funnel stages;
Ensure correct event tracking and data transfer to Meta, Google, and internal analytics systems;
Work with PWA apps, APK apps, Android and iOS traffic;
Collaborate with analytics, product, development, and performance teams;
Control advertising infrastructure: accounts, domains, trackers, apps, landing pages, pre-landers, redirects, and related systems.

Requirements

3+ years of experience in media buying;
Experience managing media buying teams;
At least 1 year of leadership experience;
Strong hands-on expertise with Meta / Facebook Ads;
Experience with Google Ads;
Mandatory experience in gray-hat verticals: crypto, gambling, betting, fintech, loans, or related niches;
Strong understanding of building and scaling performance funnels;
Experience working with creatives, offers, landing pages, pre-landers, and funnels;
Experience with PWA / APK / mobile traffic;
Understanding of Android and iOS traffic acquisition mechanics;
Experience configuring analytics and event tracking;
Hands-on experience with trackers, redirects, cloaking / traffic filtering, and technical infrastructure;
Deep understanding of CPA, CAC, CPL, CPS, CR, ROI / ROMI, EPC, and approve rate;
Ability to make data-driven decisions.

Tools & Skills

Meta / Facebook Ads Manager;
Google Ads;
Google Analytics 4;
Google Tag Manager;
Keitaro / Binom / RedTrack or similar trackers;
AppsFlyer / Adjust / Firebase or similar attribution tools;
PWA / APK / mobile attribution;
Trackers, redirects, domains, pre-landers, landing pages;
Excel / Google Sheets;
BI tools: Looker Studio / Power BI / Metabase or similar;
Task management systems: Jira / Trello / Asana / Notion.

Nice to Have

Experience in MFO / lending / payday loans;
Experience working with in-house products rather than affiliate offers;
Experience scaling traffic in highly competitive niches;
Experience building or restructuring media buying teams;
Understanding of post-loan customer quality metrics: default rates, profitability, repeat loans, fraud rate.

Expected Results

Achievement of customer acquisition and loan issuance goals;
Growth of high-quality traffic volume;
Maintaining or reducing CAC within target benchmarks;
Stable and efficient media buying team performance;
Clear system for testing and scaling funnels;
Accurate analytics across traffic sources, campaigns, creatives, and events;
Transparent reporting on media buying performance.

Conditions

Full-time remote position;
Performance-based bonus system;
Work with an in-house product;
Opportunity to build and scale the media buying direction;
Direct impact on key business metrics;
Support for testing new hypotheses, traffic sources, and technical solutions.