Head of Media Buying (Fintech/Crypto)

#vacancy #HeadOfMediaBuying #remote #fintech #crypto
💰 $3,000–3,300

Job Description

We are looking for a Head of Media Buying who will be responsible for managing a team of media buyers, scaling traffic for an in-house product, and achieving customer acquisition targets.

We need more than just a strong buyer — we’re looking for someone who can build a complete performance system: team management, funnels, analytics, creatives, technical infrastructure, traffic quality control, and measurable business results.

Key Responsibilities

Manage and lead the media buying team;
Set tasks, monitor KPIs, and develop team performance;
Organize and scale traffic acquisition for the in-house product;
Achieve customer acquisition / loan issuance targets;
Work with advertising platforms: Meta / Facebook Ads and Google Ads;
Develop, test, and optimize advertising funnels and bundles;
Generate and validate new hypotheses, approaches, creatives, and funnels;
Monitor campaign performance based on CPA, CAC, CR, approve rate, loan issuance volume, and traffic quality;
Scale profitable campaigns and pause underperforming ones;
Set up and control analytics across the entire funnel;
Ensure correct event tracking and data transfer to Meta, Google, and internal analytics systems;
Work with PWA apps, APK apps, and Android / iOS traffic;
Collaborate with analytics, product, development, and performance teams;
Manage advertising infrastructure: accounts, domains, trackers, apps, landing pages, and pre-landers.

Requirements

3+ years of experience in media buying;
Experience managing a team of media buyers;
At least 1 year of leadership experience;
Strong hands-on experience with Meta / Facebook Ads;
Experience with Google Ads;
Mandatory experience in “gray” verticals: crypto, gambling, betting, fintech, loans, or related niches;
Deep understanding of building and scaling performance marketing funnels;
Experience working with creatives, offers, landing pages, pre-landers, and funnels;
Experience with PWA / APK / mobile traffic;
Understanding of Android and iOS traffic acquisition logic;
Experience setting up analytics and event tracking;
Experience working with trackers, redirects, cloaking / traffic filtering, and technical infrastructure;
Strong understanding of CPA, CAC, CPL, CPS, CR, ROI / ROMI, EPC, and approve rate;
Data-driven decision-making mindset.

Tools & Skills

Meta / Facebook Ads Manager;
Google Ads;
Google Analytics 4;
Google Tag Manager;
Keitaro / Binom / RedTrack or similar trackers;
AppsFlyer / Adjust / Firebase or similar attribution tools;
PWA / APK / mobile attribution;
Trackers, redirects, domains, pre-landers;
Excel / Google Sheets;
BI systems: Looker Studio / Power BI / Metabase or similar;
Task management tools: Jira / Trello / Asana / Notion.

Nice to Have

Experience in MFO / lending / payday loans;
Experience working with in-house products rather than affiliate offers only;
Experience scaling traffic in highly competitive verticals;
Experience building or strengthening media buying teams from scratch;
Understanding of post-issuance customer quality metrics: default rate, profitability, repeat loans, fraud rate.

Expected Results

Achievement of customer acquisition / loan issuance targets;
Growth in high-quality traffic volume;
Maintaining or reducing CAC within target benchmarks;
Stable and effective media buying team performance;
Clear system for testing hypotheses and scaling winning funnels;
Accurate analytics across sources, campaigns, creatives, and events;
Transparent reporting on media buying performance.

Conditions

Full-time / remote;
Performance-based bonus system;
Work with an in-house product;
Opportunity to build and scale the media buying direction;
Direct impact on key business metrics;
Support in testing new hypotheses, traffic sources, and technical solutions.