Lead Brand Management Specialist (EdTech)

TL;DR

Lead Brand Management Specialist (EdTech): Leading the end-to-end marketing strategy and execution for commercial learning solutions with an accent on B2B and B2C demand generation. Focus on driving qualified demand, optimizing campaign ROI, and managing a high-performing marketing team to scale revenue growth.

Location: Onsite in Lviv, Ukraine

Company

Global IT services provider offering comprehensive software development and digital transformation solutions.

What you will do

• Define and execute the go-to-market strategy and annual marketing plan for commercial learning offerings to position them competitively in the global EdTech market.
• Drive qualified demand and improve funnel conversion from reach to MQL to enrollments using data-driven experimentation.
• Lead, coach, and develop a marketing team of 2-5 specialists, establishing clear KPIs and OKRs.
• Design communication strategies and channel architecture across owned, paid, and earned media, including social platforms and email marketing.
• Manage marketing budgets, forecasting, and relationships with external agencies and freelance specialists.
• Establish marketing governance and ensure compliance with data privacy regulations such as GDPR.

Requirements

• BA/BS degree in Marketing, Communications, or a related field.
• 5+ years of experience in hands-on digital and demand generation marketing roles.
• 2+ years of experience leading or mentoring marketing teams.
• Proven track record in B2B and B2C demand generation, preferably within the EdTech or IT sectors.
• Proficiency with HubSpot, Google Analytics, and Looker Studio for campaign execution and reporting.
• English: Upper-Intermediate level (B2) or higher required.

Nice to have

• Practical experience in marketing educational products across multiple countries or regions.
• Familiarity with GDPR in marketing operations and campaign management.

Culture & Benefits

• Work within a global professional environment with a multicultural team.
• Equal Opportunity Employer commitment regardless of race, religion, age, sex, or nationality.
• Opportunity to lead strategy for a commercial learning wing (hirify.global University).