Senior CRM Specialist (Food Delivery)

TL;DR

Senior CRM Specialist (Food Delivery): Driving growth, frequency, and retention for hirify.global.Groceries and Restaurant Delivery with an accent on end-to-end lifecycle strategy and multi-channel communication. Focus on designing personalized, habit-forming CRM flows using Bloomreach and partnering with analytics to optimize conversion and user behavior.

Location: Hybrid role based in Almaty, Kazakhstan. Relocation package available for candidates from other regions.

Company

hirify.global is a global ride-hailing and multi-service platform operating in 48 countries, dedicated to challenging injustice and impacting 1 billion lives by 2030.

What you will do

• Design and own CRM strategies across the full user lifecycle.
• Lead multi-channel communication including push notifications, in-app banners, and messaging channels.
• Utilize Bloomreach for segmentation, dynamic content, and automated flows.
• Define and track product and CRM events to support funnel analysis and ML use cases.
• Partner with analytics to track key metrics like conversion, repeat rate, and frequency.
• Adapt CRM strategies for market rollouts across multiple countries.

Requirements

• 4–7+ years of experience in Product Marketing, CRM, Growth, or Lifecycle Marketing.
• Proven track record in food delivery, groceries, e-commerce, or marketplaces.
• Strong analytical mindset with experience in funnels, cohorts, and retention metrics.
• Hands-on experience with CRM tools, Bloomreach is a strong plus.
• Ability to simplify complex product logic into clear, actionable messaging.
• Experience working with product events and data schemas.

Nice to have

• Experience in high-frequency products or quick commerce.
• Exposure to ML-driven CRM or personalization systems.
• Experience working in emerging markets with supply constraints.

Culture & Benefits

• Stable salary and official employment.
• Health insurance and access to professional counseling services.
• Hybrid work mode with a flexible schedule.
• Relocation package for candidates from other regions.
• Discount club membership and diverse internal training programs.
• All necessary work equipment provided.