Content Manager (iGaming)

TL;DR

Content Manager (iGaming): Creating high-converting copy and content strategies for online casinos and sports betting with an accent on player engagement and retention. Focus on developing channel-specific campaigns across email, push notifications, and landing pages while collaborating with CRM and design teams.

Location: Remote or On-site (Warsaw, Limassol, Kyiv, Almaty, Yerevan)

Company

Global business group operating in the iGaming and betting industry.

What you will do

• Create high-converting copy for promotions, tournaments, and bonus programs.
• Develop engaging content for email, SMS, Push, Viber, and WhatsApp campaigns.
• Manage landing pages, including bonus descriptions, terms & conditions, and new game announcements.
• Prepare gamification scenarios and copy for missions, challenges, and fortune wheels.
• Develop content strategies focused on player engagement and retention.
• Analyze competitor activities and content trends in the iGaming and betting industries.

Requirements

• 2+ years of experience as a Content Manager, preferably in gambling, betting, or iGaming.
• Understanding of content specifics for online casinos and sports betting.
• Ability to write high-converting copy, headlines, and offers.
• Experience working with CMS platforms for creating and updating content.
• Basic skills in Figma.
• Ability to create content for diverse channels including landing pages, emails, and Telegram.

Culture & Benefits

• Flexibility to work remotely or on-site in modern offices.
• Modern corporate equipment (macOS or Windows) provided.
• Paid vacations, sick leave, personal event days, and corporate health insurance.
• Educational support, including internal training, compensation for external education, and global conferences.
• Free internal English courses and yoga classes.
• Vibrant corporate culture with gamification, internal clubs, team buildings, and an in-house travel service.