2 дня назад
Marketing Technology Architect (MarTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Technology Architect (MarTech): Designing and implementing strategic integrated channel experiences across email and web ecosystems with an accent on cross-channel orchestration and operational stability. Focus on bridging business objectives with technical execution using SFMC and Adobe stacks.
Location: Hybrid, Mexico
Company
is a global AI-native technology solutions provider that develops AI-powered digital products and platforms to drive business transformation.
What you will do
- Develop integrated channel marketing strategies and roadmaps for advisor and investor ecosystems.
- Design and implement scalable email and web channel experiences to drive engagement and performance.
- Act as the primary liaison between business stakeholders, technical teams, and execution partners.
- Recommend and implement platform enhancements and innovative channel solutions.
- Drive operational stabilization and support shift-and-lift migration activities across channel platforms.
- Identify technical risks and coordinate mitigation strategies to ensure delivery continuity.
Requirements
- 8+ years of experience in digital marketing, with 4+ years in a Lead or Architect role.
- English: C1/C2 level required.
- Deep expertise in Salesforce Marketing Cloud (SFMC), Adobe Experience Manager (AEM), and Adobe Target.
- Strong knowledge of GDPR, CAN-SPAM, and WCAG accessibility standards.
- Experience working within managed services, centralized operations, or Center of Excellence (COE) environments.
- Must be based in Mexico (Hybrid).
Nice to have
- Proficiency with AI tools to optimize drafting, analysis, and process automation.
- Experience with Customer Data Platforms (CDPs) like Salesforce Data Cloud, ActionIQ, or Adobe RT-CDP.
- Experience with AI-driven personalization engines.
- Background in strategy consulting or financial services.
Culture & Benefits
- High-impact environment with a commitment to professional development.
- Flexible and collaborative work culture.
- Global opportunities and a vibrant professional community.
- Total Rewards package based on employment type and location.
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