Ux Lead (D2C)

TL;DR

UX Lead (D2C): Owning UX strategy, design quality, and the research practice as a core driver of product and business performance. Focus on turning UX into a measurable growth lever, directly improving activation, retention, and conversion.

Location: European Union; Albania; Bosnia; Bulgaria; Croatia; Cyprus; Czech Republic; Estonia; Georgia; Greece; Hungary; Kazakhstan; Latvia; Lithuania; Malta; Moldova; Montenegro; North Macedonia; Poland; Romania; Serbia; Slovakia; Slovenia; Spain; Ukraine. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Take full ownership of UX, design quality, and user journeys across the product.
• Work closely with Product and Growth to design and optimize funnels, onboarding, paywalls, and retention loops.
• Analyze product analytics independently to connect UX decisions directly to business metrics.
• Define, enforce, and evolve a clear, scalable design system implemented directly in frontend.
• Establish a structured research practice to translate raw research into prioritized, actionable product decisions.

Requirements

• 5–8+ years in UX, Product Design, or design leadership, ideally in D2C, SaaS, or consumer digital products.
• Strong, hands-on ability to analyze product data independently using tools like Mixpanel, GA4, or Amplitude.
• Demonstrated experience driving measurable improvements in retention, activation, or LTV.
• Strong design background with a portfolio of conversion-oriented, data-validated work.
• Proven ability to collect both qualitative and quantitative user insights.
• Applicants must be located within approximately ± 4 hours of CET.

Nice to have

• Experience in LegalTech, document tools, or utility products.
• Familiarity with TailwindCSS, React/Next.js component implementations.
• Experience working in engineering-led teams without a separate design org.
• Exposure to PDF-based or form-heavy UX flows.

Culture & Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Hiring process

• Recruiter Screening (40 minutes)
• Technical Interview (90 minutes)
• Final Interview (60 minutes)