Regional Marketing Manager – Argentina (Fintech)

TL;DR

Regional Marketing Manager (Argentina, Fintech): Lead regional market growth by adapting global marketing strategy to local market specifics, trends, and competitive landscape. Focus on managing local teams, developing quarterly plans, optimizing budgets, and analyzing campaign performance with analytics tools.

Latin America, remote

Company

Dynamically growing fintech company in retail trading.

What you will do

• Lead regional market growth by adapting global strategy to Argentina's specifics, monitoring competitors and cultural shifts.
• Manage and mentor local team (KOL, SMM/Community, PR/Events, Content specialists), setting direction and removing blockers.
• Develop quarterly marketing plans and manage regional budget based on performance data.
• Monitor campaigns using analytics platforms and guide team priorities based on user behavior.
• Connect local team with Global HQ, sharing insights and coordinating global campaigns.

Requirements

• 4+ years marketing experience, 2+ years leading team of 3+ specialists in fintech/crypto/retail trading
• Expertise in organic/partnership acquisition in Argentina/Latin America
• Strong understanding of marketing 360: brand building, KOL/influencer, PR, community growth, performance marketing, SMM.
• Experience allocating/optimizing $50,000+ monthly budgets, driving CPA down and ROI up.
• Hands-on with Google Analytics 4, Tableau, or PowerBI for cohort data, traffic quality, LTV.
• Experience with Jira, Asana, or Confluence for project management.
• Native Spanish and fluent business English

Nice to have

• Background in sourcing/closing deals with Indonesian influencers, bloggers, media, partners.
• Proficiency with AppsFlyer or Adjust for attribution, conversion tracking, fraud detection.
• Knowledge of financial advertising compliance in Indonesia.
• Familiarity with AI and automation tools for content/campaigns.

Culture & Benefits

• 15 paid vacation days, 10 sick leave days, 10 floating public holidays.
• Medical, professional education, language learning, and wellness budgets (gym, sports gear).
• Opportunity to work remotely.