Growth Lead (Ukraine)

TL;DR

Growth Lead (Product/Growth): Driving sustainable, data-informed growth across the customer lifecycle in Ukraine with an accent on full-funnel optimization, acquisition, and retention. Focus on designing data-driven experiments, optimizing CAC/LTV, and scaling multi-channel growth strategies.

Location: Hybrid (Kyiv, Ukraine)

Company

hirify.global is the world’s leading community-based travel app enabling millions of members to carpool or travel by bus across 21 countries.

What you will do

• Lead full-funnel growth initiatives covering awareness, acquisition, engagement, retention, and referral.
• Develop and execute data-driven experiments to identify and scale impactful growth levers.
• Own and optimize key performance metrics including CAC, LTV, conversion rates, and churn.
• Design multi-channel strategies involving performance marketing, CRM (email, push), SEO/ASO, and partnerships.
• Build analytics frameworks using Tableau to uncover insights and inform strategic decision-making.
• Mentor junior team members and foster a culture of curiosity and experimentation.

Requirements

• 5+ years of experience in growth, performance marketing, data-driven product marketing, or consultancy.
• Proven track record of scaling user acquisition and improving retention via funnel optimization.
• Strong analytical mindset and proficiency with data tools like Tableau.
• Experience designing and executing A/B tests and lifecycle marketing campaigns.
• Fluent in English and Ukrainian.

Culture & Benefits

• Hybrid work arrangement with financial support for home office equipment.
• Generous leave policy, including 24 days of holiday and extended maternity/paternity leave.
• Health and wellbeing support, including private health insurance and individual therapy sessions.
• Professional development through mentorship, internal mobility, and English classes.
• Financial incentives including an Employee Stock Ownership Plan (ESOP) and local meal plan.
• Regular team building events and workshops.

Hiring process

• Introductory 45-min video call with the Talent Acquisition Manager.
• 60-min deep-dive interview with the Head of CEE Marketplace regarding marketing strategies.
• Technical exercise (fully remote) followed by a 60-min presentation to key stakeholders.
• Final 30-min validation call with the COO.