Growth and Campaigns Marketing Manager (SaaS)

TL;DR

Growth and Campaigns Marketing Manager (SaaS): Leading campaign strategy for the UKI region to drive acquisition, growth, and retention with an accent on data-driven execution and customer insights. Focus on orchestrating integrated B2B campaigns, optimizing lead generation pipelines, and leveraging AI tools for improved delivery.

Location: Hybrid (Ireland) or Remote

Company

hirify.global provides specialized software powering 11,000 hair and beauty salons globally.

What you will do

• Lead campaign strategy for the UKI region using market and customer insights to define objectives.
• Orchestrate integrated B2B campaigns across acquisition, growth, and retention channels.
• Partner with global demand generation and customer marketing teams to adapt regional content.
• Manage budgets and track performance metrics using HubSpot and Salesforce.
• Optimize MQLs, SQLs, and pipeline growth through continuous performance analysis.
• Collaborate with Sales, Product Marketing, and Customer Success to align campaigns with customer needs.

Requirements

• 5+ years of experience in integrated B2B marketing, ideally within the SaaS industry.
• Proven ability to use customer stories and evidence-based proof to drive conversions.
• Strategic thinking skills to connect complex campaigns, channels, and cross-functional teams.
• Proficiency with HubSpot and Salesforce.
• Data-driven approach with a strong focus on pipeline and customer growth.
• Must be based in or able to work within the UKI region.

Culture & Benefits

• Comprehensive healthcare including private insurance, wellness days, and a free online GP service.
• Financial wellbeing perks: competitive compensation, employee share purchase scheme, and pension.
• Commuter support via bike-to-work schemes and tax-saver transport tickets.
• Inclusive family support with enhanced maternity/paternity benefits and leave for fertility or menopause.
• Strong emphasis on professional growth through internal development programs and LinkedIn Learning.
• Flexible work arrangements including flexi-time and work-from-home options.