German Copywriter (Medtech)

TL;DR

German Copywriter (Medtech): Owning the voice of Juniper in the German market by creating campaign concepts, VO scripts, landing pages, and in-app content with an accent on brand consistency and clinical credibility. Focus on developing tone of voice, crafting performance marketing messaging, and positioning new healthcare products.

Location: Based in Berlin, Hybrid (2 days in office per week)

Company

A digital healthcare company building a preventative healthcare ecosystem and the weight-management program Juniper.

What you will do

• Develop and own the tone of voice and glossary for product and brand in the German market.
• Create high-impact copy for ads, landing pages, emails, articles, and in-app content.
• Collaborate with the creative team to transform brand insights into campaign concepts and scripts.
• Craft messaging and positioning for new products, initiatives, and features.
• Support the acquisition team by executing briefs at all levels.

Requirements

• 4+ years of experience as a German copywriter in an agency or in-house team.
• Mothertongue German.
• Advanced English proficiency.
• Must be based in Berlin.
• Deep expertise in the creative development process, from ideation to execution.
• Ability to present ideas clearly and gain buy-in from key stakeholders.

Culture & Benefits

• Equity stake via employee options program.
• 50€ monthly wellness benefit for physical or mental wellbeing.
• 25 days holiday plus bank holidays.
• Hybrid work model (2 days per week in the Berlin office).
• Regular team events, dinners, and branded merch.