Chief Marketing Officer (iGaming)

TL;DR

Chief Marketing Officer (iGaming): Leading the global marketing function end-to-end for a multi-brand portfolio with an accent on brand positioning, growth strategy, and player experience. Focus on professionalising marketing operations, implementing AI-driven growth systems, and scaling presence across African and global regulated markets.

Location: Hybrid in Cyprus. Relocation support available.

Company

hirify.global is a leading omnichannel technology solutions provider for the Sportsbook & iGaming industry, focusing on emerging markets.

What you will do

• Define brand, growth, and player-experience strategy across a multi-brand portfolio.
• Lead performance marketing across all paid and owned channels, including TV, digital, affiliates, and sponsorships.
• Oversee CRM and player lifecycle management, covering onboarding, segmentation, and retention.
• Implement and manage the MarTech stack, focusing on attribution, BI, and AI-driven personalisation.
• Partner with local GMs in African markets to optimize CAC, LTV, and commercial performance.
• Build and lead a global marketing organization spanning brand, performance, CRM, and analytics.

Requirements

• 10+ years of full-stack marketing experience across brand, performance, CRM, and analytics.
• 5+ years in senior leadership roles (VP Marketing, CMO) managing multi-million-dollar budgets.
• Strong data-driven operating model with expertise in KPI trees, ROAS, CPA, and LTV.
• Practical experience deploying AI/ML for personalisation, segmentation, and CX automation.
• Must be based in or willing to relocate to Cyprus.
• Fluent English is required.

Nice to have

• Background in real-money gambling (sports betting, casino, poker) at an operator or major affiliate.
• Operating experience in Africa or other emerging markets.
• Experience with multi-brand portfolios and global licensing regimes (e.g., UKGC).

Culture & Benefits

• Direct access to the CEO and a genuine seat at the table on company strategy.
• Competitive executive compensation including base salary and uncapped performance bonus.
• Full relocation package to Cyprus for the employee and family, including visa and housing assistance.
• Private health insurance and standard executive benefits.
• Opportunity to scale a live, profitable business with significant resources.