CRM BI Analyst (iGaming)
Мэтч & Сопровод
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Описание вакансии
TL;DR
CRM BI Analyst (iGaming): Analyzing gaming economy health and player behavior to identify revenue optimization opportunities with an accent on CRM campaign design, player segmentation, and monetization strategies. Focus on developing advanced visualization dashboards, conducting A/B testing, and forecasting the impact of gamification features.
Location: Remote (Must be based in Malta, Estonia, Georgia, Poland, or Serbia)
Company
is dedicated to delivering high-quality Free-to-Play Social Casino and gaming experiences through captivating and unique products.
What you will do
- Analyze gaming economy health and player behavior to identify revenue optimization opportunities.
- Partner with CRM teams to design, track, and analyze campaigns, building player segmentation models to maximize lifetime value.
- Develop advanced Tableau and Looker dashboards and automated reports for real-time player lifecycle visibility.
- Translate data science models into actionable monetization solutions for leadership.
- Validate features via A/B testing and statistical analysis to champion a testing culture.
- Forecast and measure the impact of gamification features on engagement and spend.
Requirements
- Gaming industry experience in BI/data analysis for monetization, gamification, or CRM analytics.
- Proven experience supporting CRM teams on reporting and lifecycle strategies.
- Advanced SQL for large-scale data and proficiency in Tableau, Looker, or Power BI.
- Deep knowledge of player behavior, virtual economies, and gamification mechanics.
- Strong communication skills to deliver clear recommendations to non-technical stakeholders.
- Proactive problem-solving approach regarding trends and data integrity.
Culture & Benefits
- Autonomy to innovate and own critical insights in a high-growth environment.
- Opportunity to influence strategy and shape experiences for millions of players.
- Collaborative atmosphere with passionate teams valuing execution and learning.
- Competitive compensation and professional career growth.
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