Senior AI Engine Optimisation Specialist (Generative Engine Optimisation) (Fintech)

TL;DR

Senior AI Engine Optimisation Specialist (Generative Engine Optimisation): Own end-to-end GEO strategy across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Copilot with an accent on auditing LLM behavior, optimizing content for retrieval, building third-party authority. Focus on engineering technical foundations, monitoring citation rates, running continuous experiments, and partnering across Content, PR, Product Marketing, Engineering.

Location: On-site in Belgrade

Company

Global financial infrastructure bridging local markets and autonomous commerce, unifying payment acceptance, programmable accounts, digital asset rails with hubs in London, San Francisco, Singapore, São Paulo, Mexico City.

What you will do

• Own GEO strategy: define winning metrics, prioritize prompts, categories, buyer journeys impacting revenue.
• Audit LLM behavior: reverse-engineer citations, build methodology for visibility gaps.
• Optimize content: restructure pages with LLM-friendly patterns, coach writers on quotable content.
• Build authority: execute campaigns for mentions on Reddit, G2, Wikipedia, industry pubs, GitHub.
• Engineer tech foundation: ensure crawlability for AI bots, llms.txt, structured data, site architecture.
• Monitor and report: use tools like Profound, Peec AI; track share-of-voice, tie to revenue.
• Run experiments: hypothesis-test-measure-document, build knowledge base.
• Partner across org: brief Content, PR, Product Marketing, Engineering; educate leadership.

Requirements

• 5+ years in SEO, content strategy, or digital marketing with track record moving organic visibility.
• Demonstrable GEO/AEO experience: experiments influencing LLM outputs, concrete results.
• Deep knowledge of LLM sourcing: pretraining vs RAG, citations, structured data across models.
• Strong technical SEO: log files, rendering, schema, engineer briefings.
• Analytical: GA4, GSC, Ahrefs/Semrush, BigQuery, dashboards, prompt-tracking.
• Excellent written communication for human-useful, model-citable content.
• Operator mindset: ship fast, handle ambiguity.

Nice to have

• Experience in fintech/payments/SaaS.
• Anthropic, OpenAI, Google APIs for monitoring.
• Light Python/SQL for data wrangling, scrapers.
• PR, digital PR, link-building.
• Public writing, talks, contributions in SEO/GEO.

Culture & Benefits

• Equal opportunity employer valuing diverse workforce.
• Recruiting based on experience and skills.
• AI tools assist hiring but humans make final decisions.