Business Director - Planning & Strategy (Automotive)

TL;DR

Business Director - Planning & Strategy (Automotive): Spearheading innovative media planning for a prestigious automotive client in the UK with an accent on translating luxury vision into actionable media plans. Focus on leveraging AI-driven tools (WPP Open) to create hyper-personalised brand experiences and driving strategic growth.

Location: London, United Kingdom. Must have the right to work in the UK. Hybrid approach (teams in office around four days a week).

Company

hirify.global is an AI-driven media operating unit that integrates media, data, and partnerships to deliver creative personalisation at scale for the world's leading brands.

What you will do

• Lead the planning output for a prestigious automotive client to create industry-leading media work.
• Translate strategic frameworks and consumer insights into actionable, immersive brand experiences.
• Manage senior client relationships to understand business needs and drive growth.
• Lead and coach the planning team, establishing clear personal objectives and conducting regular reviews.
• Collaborate with strategy, planning, and activation teams within an integrated agency model.
• Utilize AI-driven tools and technology to optimize media behaviors and storytelling.

Requirements

• Must have the legal right to work in the United Kingdom.
• Advanced expertise in media planning, industry trends, and communications planning.
• Proven ability in complex problem solving and high-level stakeholder management.
• Expert-level campaign management skills, including the ability to manage overlapping timelines.
• Advanced storytelling skills to persuade key decision-makers and influence strategy.
• Experience guiding junior team members on advanced planning elements and tools.

Culture & Benefits

• Hybrid work environment with a focus on creativity and collaboration.
• Comprehensive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to the global WPP network for professional connections and learning.
• Inclusive culture with employee resource groups and mental health awareness days.