Social Media Specialist (Marketing)

TL;DR

Social Media Specialist (Marketing): Managing and growing social media presence across Facebook, Instagram, and LinkedIn with an accent on short-form video content and trend-driven storytelling. Focus on conceptualizing original hooks, executing Reels and TikToks, and optimizing engagement through data-driven insights.

Location: Flexible within client business hours, Queensland, Australia

Company

hirify.global is an outsourcing company providing specialized talent and support services to global clients.

What you will do

• Create high-quality, on-brand content focusing on short-form videos such as Reels and TikToks.
• Conceptualize and execute trend-driven content using creative hooks and relevant audio to capture attention.
• Develop and manage a dynamic content calendar for Facebook, Instagram, and LinkedIn to ensure consistency.
• Lead community engagement by responding to comments and messages in a brand-aligned manner.
• Collaborate with internal teams to suggest and implement new strategies to improve reach and social performance.
• Track, analyze, and report on social media performance to provide actionable improvement recommendations.

Requirements

• Minimum of 3 years’ experience managing and growing social media accounts.
• Proven track record in creating high-performing short-form video content.
• Strong portfolio showcasing creative, trend-relevant content that avoids heavy reliance on templates.
• Proficiency in content creation tools including CapCut, Adobe Suite, and Canva.
• Deep understanding of current social media trends, viral formats, and platform algorithms.
• Availability to work flexible hours within the Queensland, Australia timezone.

Nice to have

• Experience creating content for consumer-facing or fast-paced brands.
• Knowledge of social media analytics and performance optimization.
• Experience with paid social advertising.
• Familiarity with management tools such as Hootsuite, Buffer, or Later.
• Basic graphic design and video editing skills in Adobe Photoshop and Premiere Pro.

Culture & Benefits

• Flexible part-time schedule (20 - 34 hours per week).
• Opportunity to take full ownership of the company's social presence.
• Creative environment that encourages experimentation and pushing boundaries.
• Collaborative team culture with open communication and feedback loops.