Creative Copy Director (Fintech)

TL;DR

Creative Copy Director (Fintech): Leading the copy function to elevate market positioning by blending creative craftsmanship with performance data with an accent on scaling brand voice across financial products and retail campaigns. Focus on integrating AI-driven workflows to increase output speed and iterating copy based on measurable business outcomes.

Location: Colombia (implied by target audience and market focus)

Company

A leading financial platform and BNPL provider redefining banking, shopping, and payments in Colombia.

What you will do

• Lead the brand and campaign copy excellence across all financial product communications and retail campaigns.
• Drive performance-led creative results, ensuring CTR, CTOR, and engagement benchmarks are met or exceeded.
• Define and train AI-layer workflows to automate campaign ideation and copy variant testing for increased efficiency.
• Build and maintain a living content testing repository connecting copy definitions with data-backed insights.
• Hire, train, and align the creative copy team around brand standards and AI-assisted processes.

Requirements

• 5+ years of experience leading creative or copy teams in fast-paced environments such as fintech, e-commerce, or high-growth startups.
• Portfolio demonstrating a balance of brand-building work and high-efficiency performance campaigns.
• Proven ability to translate complex financial topics into clear, motivating language for diverse Colombian audiences.
• Strong performance orientation with the ability to iterate copy based on data and hypotheses.
• Actual fluency in incorporating AI tools into creative processes.
• Experience collaborating cross-functionally with brand, marketing, product, and lending teams.

Culture & Benefits

• Opportunity to solve meaningful problems and break down financial barriers for millions in Colombia.
• High-impact role with meaningful ownership and equity in the company.
• Collaborative environment working alongside top-tier international talent.
• Competitive compensation package and comprehensive benefits.
• Culture of ownership, excellence, and transparency.

Hiring process

• People Interview: Initial conversation with a recruiter/hiring manager.
• Initial Interview: In-depth exploration of skills and problem-solving approach.
• Stakeholder Interview: Discussion with the Product Director on strategy and collaboration.
• Practical Exercise: Real-world challenge or case study.
• Co-Founder Interview: Final alignment on expectations and cultural fit.