Ad Operations Analyst (Gamedev)

TL;DR

Ad Operations Analyst (Gamedev): Managing and optimizing digital advertising campaigns across publisher platforms with an accent on trafficking, QA, and performance analysis. Focus on driving campaign delivery, resolving technical discrepancies, and identifying optimization opportunities to maximize ROAS for game developers.

Location: Remote (USA)

Company

Global commerce company providing tools and services to help game developers fund, distribute, market, and monetize their games.

What you will do

• Traffic, QA, and launch digital ad campaigns across direct publisher platforms.
• Configure targeting parameters, including audience segments, geo-targeting, and bid strategies.
• Monitor live campaigns daily to resolve delivery issues, pacing discrepancies, or creative rejections.
• Generate and analyze performance reports focusing on CTR, viewability, VCR, CPA, and ROAS.
• Perform basic campaign optimizations such as bid adjustments, creative rotation, and placement exclusions.
• Coordinate with creative teams and clients to organize ad assets and ensure specifications are met.

Requirements

• Must be based in the USA.
• 2–5 years of experience in digital advertising, ad operations, or a related role.
• Proficiency in Microsoft Excel or Google Sheets (pivot tables, VLOOKUP/XLOOKUP).
• Strong analytical skills and comfort working with large data sets.
• Bachelor's degree in Marketing, Communications, Business, Mathematics, or a related field.

Nice to have

• Familiarity with data visualization tools such as Looker Studio, Tableau, or Power BI.
• Basic understanding of HTML/JavaScript for creative troubleshooting.
• Prior experience in an agency or media buying environment.

Culture & Benefits

• 100% company-paid medical, dental, and vision plans.
• Unlimited Flexible Time Off.
• Personalized career roadmap and professional development training.
• Collaborative community focused on the transformative power of play.