Product Manager (Marketing Automation)

TL;DR

Product Manager (Marketing Automation): Leading the evolution and adoption of the Customer.io platform to automate marketing and sales processes with an accent on data integration and platform configuration. Focus on reducing engineering dependency and scaling customer communications across Italy, Spain, and the UK.

Location: Hybrid in Milan, Italy

Company

Online motor insurance provider leveraging data and technology to offer competitive pricing and a great user experience across Europe.

What you will do

• Own the product strategy and roadmap for the Customer Activation team.
• Lead the roadmap for the marketing automation platform (Customer.io) to enable faster campaign creation by business stakeholders.
• Convert complex business and technical problems into data products and platform configurations.
• Integrate relevant data into automation tools to reduce dependency on engineering teams.
• Partner with business analysts, engineers, and marketing/sales managers across Italy, Spain, and the UK.

Requirements

• 3+ years of experience in product management or adjacent roles in software development and business analytics.
• Strong quantitative skills with the ability to use data for system performance analysis and prioritization.
• Proven ability to decompose complex technical domains into actionable insights and measurable success criteria.
• Fluency in discussing data and analytics with engineering teams and analysts.
• Location: Must be based in or able to work in Milan, Italy (Hybrid).

Nice to have

• Experience with ecommerce or sectors with high volumes of direct customer communication.
• Prior experience with configurable CRM or marketing automation systems (e.g., Salesforce, HubSpot, Zendesk, Customer.io).
• Business proficiency in Italian.
• Technical foundation in SQL, programming, or software architecture.
• Experience managing multi-market products.

Culture & Benefits

• Full flexibility with a hybrid work model (home, office, or a mix).
• Opportunity to work from anywhere for up to 30 days per year.
• Access to mentorship, learning resources, and personalized growth plans.
• Comprehensive wellbeing package including private healthcare, gym discounts, and mental health support.