CRM Lead (Ecommerce)

TL;DR

CRM Lead (Ecommerce): Driving the CRM strategy for the Belgian market with an accent on personalization, automation, and data-driven customer engagement. Focus on optimizing the customer journey, implementing impactful CRM initiatives, and achieving revenue targets through cross-channel campaigns.

Location: Hybrid in Tongeren, Belgium

Company

Europe's leading online pharmacy dedicated to making healthcare accessible to everyone.

What you will do

• Develop and lead the customer retention strategy for the Belgian market, focusing on personalization and automation.
• Manage revenue targets, plan advertising budgets, and execute CRM measures.
• Oversee the holistic customer journey across email, push, and print marketing channels.
• Monitor and report on key KPIs, including activation rates, repurchase rates, and average basket values.
• Define and optimize cross-departmental processes to improve commercial success.

Requirements

• Several years of CRM experience within fast-paced e-commerce environments.
• Proven initial leadership experience.
• Hands-on experience with ESP tools and CDP platforms.
• Familiarity with print marketing activities and conceptual, structured working methods.
• Fluency in English and Dutch is required.
• Must be able to work from the Tongeren office on fixed anchor days.

Nice to have

• Fluency in German and French.

Culture & Benefits

• Hybrid work model with the possibility to work from anywhere in the EU for up to 20 days per year.
• Daily travel allowance for commute via car or public transport.
• Anonymous and free mental health support through professional psychologists.
• Discounts at Sportoase for physical well-being.
• Access to various internal and external professional development training courses.