Media Buyer (EU)

TL;DR

Media Buyer (EU): Owning performance outcomes on DTC projects as hybrid operator-strategist with an accent on identifying high-leverage opportunities across creative, audience, funnel, offer, and structure. Focus on optimizing Meta ad campaigns, driving profitable ROAS, and collaborating with growth strategists to enable sustainable scaling.

Location: United Kingdom or EU, Remote

Company

High-growth DTC Health & Wellness brand scaled to $100M+ annual sales in 5 years, serving 3M+ customers worldwide, ranked among APAC's top high-growth companies.

What you will do

• Identify gaps in account structure, targeting, placements, bid strategies, message-market fit, and post-click experience to optimize performance.
• Analyze data from multiple sources, create performance tracking in Google Sheets, and provide actionable insights for decision-making.
• Build efficient testing structures for videos across placements and formats, ensuring high throughput velocity.
• Manage campaigns: monitor, trim, scale ads, coordinate with VAs, and perform optimizations including weekends/holidays.
• Partner with Growth Strategists, Creative, Compliance, and Product teams to align on ROAS thresholds and strategic outcomes.
• Drive incremental Meta spend on Instagram/Facebook Reels/Feeds/Stories, supporting TOF and retargeting objectives.

Requirements

• At least 4 years experience as media buyer for DTC brands
• Strong analytical mindset with comfort in data analysis, key metrics, and marketing levers
• Proven media buying skills in ad budgets, campaign structures, and manual bid strategies
• Project management and coordination skills for planning, execution, and cross-team collaboration
• Resourcefulness, organization, independence, problem-solving, strong work ethic
• Familiarity with advanced Google Sheets (VLOOKUPs, pivot tables)

Culture & Benefits

• Mission-driven culture focused on positive change in consumer health via innovative supplements
• Small team (~30 full-time) scaling to 10-figure revenue with commitment to shared growth
• Full ownership of projects, agency, urgency, and high accountability for results
• Opportunity to contribute beyond tasks, learn across accounts, and bridge insights