Copywriter (Marketing)

TL;DR

Copywriter (Marketing): Developing sharp, platform-native copy for a global domestic appliances brand with an accent on social-first and digital-led creative. Focus on translating product benefits into human-centered storytelling and evolving brand tone of voice across global markets.

Location: Hybrid in Amsterdam, Netherlands

Company

Specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands globally.

What you will do

• Produce original copy for social-first content, digital campaigns, and integrated activations.
• Develop, maintain, and evolve tone-of-voice frameworks across products, sub-brands, and markets.
• Translate functional product benefits into compelling, human-centered storytelling.
• Brainstorm and pitch creative concepts and campaigns to internal and external stakeholders.
• Research cultural and audience insights to inform platform-native writing and social trends.
• Collaborate with Art Directors, Designers, and Strategists to create cohesive, high-impact creative.

Requirements

• Proven experience as a Copywriter within a creative, digital, or integrated agency environment.
• Portfolio demonstrating social-first and digital-led copywriting.
• Strong strategic thinking and ability to link creative ideas to objectives.
• Deep familiarity with social platforms, trends, and content formats.
• Must be based in or able to work from Amsterdam, Netherlands.
• High attention to detail regarding grammar, spelling, and tone.

Nice to have

• Experience working across multiple markets or with trans-created copy.
• Curiosity and exposure to AI tools and technologies.

Culture & Benefits

• Inclusive working environment committed to equal opportunity and diversity.
• Strong sustainability focus with science-based emissions reduction targets.
• Culture based on ambition, imagination, and continuous learning.
• Opportunity to work within a global in-house studio for a leading international brand.