Product Marketing Lead (SaaS)

TL;DR

Product Marketing Lead (SaaS): Building the product marketing function from scratch for a high-volume outbound communication platform with an accent on ICP definition, positioning, and GTM strategy. Focus on transforming product capabilities into compelling narratives and optimizing conversion funnels to drive pipeline growth.

Location: Office, Limassol

Company

hirify.global builds products for teams managing high-volume outbound communication, including routing, domain management, and traffic quality visibility.

What you will do

• Define target segments and Ideal Customer Profile (ICP), prioritizing high-impact opportunities.
• Develop positioning, value propositions, and core messaging for key products.
• Structure product offerings (e.g., Massiva, Cut0) into clear, sellable use cases.
• Own the go-to-market (GTM) strategy for key segments and new product launches.
• Create sales enablement materials and provide direct support for active deals.
• Analyze funnel performance and optimize conversion rates based on customer data.

Requirements

• 3+ years of experience in B2B environments (SaaS, infrastructure, martech, fintech, or iGaming).
• Strong fundamentals in ICP, positioning, messaging, and GTM strategy.
• Experience managing complex or enterprise sales cycles.
• Proficiency in conducting market research and qualitative customer interviews.
• Strong analytical skills to translate funnel and customer data into actionable insights.
• Fluent English (written and spoken).

Nice to have

• Experience in iGaming, affiliate marketing, or other high-risk industries.

Culture & Benefits

• Official employment and support for a work visa.
• Opportunities for professional growth.
• Friendly work environment.
• Flexible start to the workday.