Head of Marketing (Mobile)

TL;DR

Head of Marketing (Mobile) (Performance Marketing): Developing and implementing a comprehensive mobile acquisition strategy to achieve 150–300% growth in users and revenue with an accent on performance marketing channels and data-driven optimization. Focus on scaling user acquisition across Tier 1 markets, leading cross-functional teams, and managing multi-million dollar monthly budgets.

Location: Remote (Worldwide)

Company

hirify.global (SDG) is one of the world's largest groups of social discovery companies, operating a global portfolio of platforms designed to connect people across different cultures.

What you will do

• Lead mobile acquisition and performance marketing strategy to drive 150–300% growth in users and revenue.
• Collaborate with product, design, analytics, and engineering teams to enhance product features for users.
• Manage and grow a diverse team of 5+ specialists, ensuring operational and creative excellence.
• Drive global expansion to increase market share and maintain stability in core markets.
• Oversee and optimize marketing budgets for both core and emerging markets.
• Create high-impact marketing campaigns that resonate with the target audience.

Requirements

• Experience in a similar role with ownership of monthly marketing budgets of $1M+.
• Proven success in mobile app promotion across Tier 1 markets.
• Strong knowledge of performance channels: Google, Facebook, TikTok, and CPA networks.
• Data-driven mindset with command of LTV, CPA, EROI, and retention metrics.
• Practical experience with AppsFlyer, Firebase, App Annie, and similar analytics platforms.
• English: B2+ level and Russian language proficiency required.

Nice to have

• Experience with Web2App strategies.

Culture & Benefits

• Full-time remote work opportunity from any location.
• 28 calendar days of annual vacation plus 7 wellness days per year.
• Health benefits: up to $1,000 gross annual compensation for insurance or medical fees.
• Workplace organization reimbursement up to $1,000 gross every 3 years.
• 50% payment for professional training, international conferences, and meetings.
• Referral bonuses up to $5,000 and an internal gamified gratitude system.