Global Commercial Effectiveness Manager (Pharma)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Global Commercial Effectiveness Manager (Omnichannel/Pharma): Designing and executing data-driven customer engagement strategies based on the omnichannel go-to-market model with an accent on commercial effectiveness and channel optimization. Focus on defining ROI measurement frameworks, integrating behavioral analytics, and automating engagement planning across global affiliates.
Location: Hybrid (HQ in Parma, Italy or Affiliates in Europe)
Company
is an international research-focused biopharmaceutical group with 90 years of experience operating in over 30 countries.
What you will do
- Lead global coordination of affiliates to execute the Customer Engagement Impact Plan (CEIP) framework.
- Define optimal channel mixes based on external benchmarks, internal data, and customer insights.
- Establish and maintain effectiveness metrics and Marketing Mix ROI measurement frameworks.
- Act as the global data owner for customer engagement data within the commercial analytics framework.
- Evaluate and implement new solutions to automate planning, execution tracking, and updates.
- Provide coaching and guidance to affiliates on omnichannel best practices.
Requirements
- At least 5 years of experience in Commercial Excellence, BI, Digital Marketing, or CX, preferably in pharma or healthcare.
- Strong analytical background with the ability to translate data into business recommendations.
- Proven experience in global or regional roles within matrix organizations.
- Hands-on experience with CRM platforms and digital marketing automation tools.
- Advanced proficiency in Power BI and Excel.
- Fluent English is required.
Culture & Benefits
- Competitive salary package including basic salary and performance bonuses.
- Comprehensive healthcare programs and work-life balance initiatives.
- Flexible working arrangements and remote work options.
- Robust relocation support and tax assistance for foreign colleagues.
- Access to professional development resources and training.
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